Discover how to build productive relationships in a world of difference!

Find out why cultural differences between organizations, their customers, partners, suppliers and communities should be managed with a high level of Cultural Intelligence.


What’s Inside the Book?

The Cultural ADAPT Cycle

The first step in the cultural ADAPT Cycle is analyzing differences and their potential impact on your cross-cultural relationships. To do that you need a tool that can help
you identify the differences you encounter. But what differences?

Appropriate Adaptation(s)

Small adaptations can have big results. Find out what's the best method of adaptation for your team.

Ethnocentric & Ethnorelative

In "Applying adaptations" chapter you will cover the Ethnocentric & Ethnorelative stages, and learn why adapting to differences shouldn’t involve a personality or cultural transformation.

About the Author

Terence Brake

Terence Brake is an author in the global learning & development field and has over 20 years of experience helping executives to work better across cultures.

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