Our country guides are developed from a combination of trusted sources, including publicly available data, peer-reviewed research, and insights from our global network of cultural experts, coaches, and clients.
Factual information is validated by our in-house team and grounded in established cultural theory, updated with our own ongoing research where necessary.
We review country content on a rolling basis, with updates made regularly and in response to significant world events.
Our goal is to remain apolitical and focus only on information that can be justified by our understanding of cultural theory. For this reason, we include guides on areas that are not strictly speaking independent nation states, such as Scotland, without making any political statement. Where territories have disputed names or status, we follow the naming conventions employed by the United Nations.
We also believe that culture is best understood through lived experience. That's why we actively welcome feedback from our users, and collaborate with our global community of clients, coaches, and experts to ensure our guides reflect how culture really exists in practice. If something doesn't feel right, or you have insight to share, we want to hear from you.
You can read our statement on it here.