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Fight Club: Does AI Understand Culture?
Artificial Intelligence is reshaping how we work, learn and connect, but can it truly grasp something as nuanced as culture?

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Marina Ibrahim
Marina Ibrahim
United Kingdom, Germany | language: German, English, Egyptian-Arabic (basic), French (basic), Italian (basic), Greek (basic), and Spanish (basic)
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  • Worldprism
  • Team Performance
  • Leadership development
  • Global Mobility
  • Unconscious Bias
  • Psychological Safety
  • Cultural Intelligence
  • Intercultural Communication

Marina Ibrahim

About

Multi-Award-Winning Consultant • Cultural Agility Expert • Inclusive Leadership Coach • Global Mobility & M&A Integration Specialist

Marina Ibrahim is a multi-award-winning German–Egyptian–British consultant, executive coach, and facilitator in cultural agility, inclusive leadership, and international team development. She empowers organisations to unlock performance by bridging cultural differences and integrating diverse perspectives.

With more than 25 years’ experience in marketing, cross-cultural communication, and leadership development, Marina specialises in helping global teams, senior leaders, and international projects thrive across borders. She holds a Master’s in Media Enterprise from Birmingham City University, a Certificate in Cross-Cultural Management & International Project Management Training, a Degree in Marketing & Communication (with distinction), and a Postgraduate Certificate in Media Studies from the University of Cologne.

She is particularly recognised for her expertise in cultural integration in Post-Mergers & Acquisitions (M&A), where she ensures leaders and teams align effectively for long-term success.

Areas of Expertise

  • Worldprism
  • Team Performance
  • Leadership development
  • Global Mobility
  • Unconscious Bias
  • Psychological Safety
  • Cultural Intelligence
  • Intercultural Communication

Experience

  • Brought up interculturally in Germany by Egyptian-German parents; moved to the UK in 2002, building a career as a cross-cultural management consultant.
  • Designed and delivered cross-cultural leadership and communication programmes for multinational organisations in the UK, Germany, and worldwide.
  • Facilitated post-merger cultural integration and British–German collaboration programmes, strengthening trust and alignment in cross-border teams.
  • Created and led training on working effectively in multicultural environments, helping teams improve communication, performance, and cohesion.
  • Partnered with leading global organisations including BMW Group, BP, Bentley, Nike, Kellogg’s, UBS, and Deutsche Telekom, across automotive, engineering, FMCG, IT, technology, and life sciences sectors.

Testimonials

5-Stars

I attended Marina's presentation, and it was very engaging and insightful with her experiences working/living in different parts of the world.”

Learner Feedback

5-Stars

Marina has a wealth of knowledge on cultural awareness in the workplace.  Her workshop is well put together and engaging.

Learner Feedback

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Marina Ibrahim

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