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CASE STUDY
CRITEO

Criteo is a global technology company that helps marketers and media owners reach their goals through the world’s leading Commerce Media Platform. The company was founded and is headquartered in Paris, France.

CHALLENGE:

COLLABORATION ACROSS THE WORLD

With nearly 3,000 employees and 50 nationalities in 30 offices around the world, Criteo has had an expansive and sudden growth, becoming a global market leader in its field within just 10 years.

Rapid international advance has generated the need for clear communication and engagement protocols. Development teams working virtually across the world, crossing geographies and time zones, need a common framework to work more collaboratively. They also need to understand the individual characteristics of the national markets they serve.

SOLUTION:

COUNTRY SPECIFIC CULTURAL AWARENESS

Country Navigator has been deployed in both app mode as well as part of structured learning pathways to target specific country awareness skills and general cultural intelligence. The team enjoy the accessibility of the tool through single sign-on capabilities and the user-friendly mobile app, for on-the-go access to cultural insights.

Users within the organisation have experienced improved business relationships with more meaningful conversations and increased team collaboration.

WHAT CRITEO SAY

“Country Navigator offers a great learning experience with a mix of different resources. Users can understand their own cultural profile and compare their behaviors with peers and countries. The self-directed learning paths offer additional resources for anyone motivated to learn more. The tool is very accessible and available when and where you need it most.”

Francois Fournier, Global Learning & Management Development Director, Criteo

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