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Why Your Best Sales Pitch Falls Flat Overseas (And How To Fix It)
Sales professionals without Cultural Intelligence (CQ) risk misreading global clients, losing deals, and missing revenue by relying on one-size-fits-all strategies.

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Sue Bryant

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Sue Bryant is an award-winning editor and journalist with a deep expertise in travel and cross-cultural topics. As a contributor to Country Navigator, she brings her extensive knowledge in cruising, adventure travel, and global cultural insights to the platform. Sue has been a key voice in the cruise industry, serving as Cruise Editor for The Times and The Sunday Times, and is a published author of over 25 guidebooks. Her work is informed by a passion for experiential travel and an understanding of diverse cultures, making her contributions invaluable to those seeking to navigate the complexities of global business and travel.