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Why Your Best Sales Pitch Falls Flat Overseas (And How To Fix It)
Sales professionals without Cultural Intelligence (CQ) risk misreading global clients, losing deals, and missing revenue by relying on one-size-fits-all strategies.

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Matthew Maclachlan
by Matthew Maclachlan
on Aug 18, 2021

Monoculturalism is the short-sighted belief that culture is the same as nationality, and therefore if you don’t have any foreigners in your team or social circle, then you don’t need to worry about ...