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Why Your Best Sales Pitch Falls Flat Overseas (And How To Fix It)
Sales professionals without Cultural Intelligence (CQ) risk misreading global clients, losing deals, and missing revenue by relying on one-size-fits-all strategies.

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Matthew Maclachlan
by Matthew Maclachlan
on Dec 20, 2024

There is a dangerous myth going round about international assignments. It’s made worse by the fact that it seems like common sense. It’s a myth that many don’t question, and some organizations use as ...