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Why Your Best Sales Pitch Falls Flat Overseas (And How To Fix It)
Sales professionals without Cultural Intelligence (CQ) risk misreading global clients, losing deals, and missing revenue by relying on one-size-fits-all strategies.

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Matthew Maclachlan
by Matthew Maclachlan
on Jan 21, 2021

We have all had virtual meetings where we aren’t sure whether someone’s connection has either failed, or they haven’t moved in a few minutes. Did someone leave the call deliberately in anger, or did ...