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Why Your Best Sales Pitch Falls Flat Overseas (And How To Fix It)
Sales professionals without Cultural Intelligence (CQ) risk misreading global clients, losing deals, and missing revenue by relying on one-size-fits-all strategies.

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Sue Bryant
by Sue Bryant
on Mar 1, 2021

On the surface, Australians and Brits may seem to have much in common: language, heritage, a love of cricket and rugby, foreign travel, and dry humour. But there are inevitable cultural differences ...