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Why Your Best Sales Pitch Falls Flat Overseas (And How To Fix It)
Sales professionals without Cultural Intelligence (CQ) risk misreading global clients, losing deals, and missing revenue by relying on one-size-fits-all strategies.

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Patti McCarthy
by Patti McCarthy
on Feb 15, 2021

Do you work with a colleague, client or supplier from a different cultural background to your own? You may think that cultural awareness is something that only expatriates and multinationals need to ...