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Fight Club: Does AI Understand Culture?
Artificial Intelligence is reshaping how we work, learn and connect, but can it truly grasp something as nuanced as culture?

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Chloe HallJul 10, 20253 min read

Country Navigator Launches a New Platform

We know your best work happens when teams come together, when everyone feels understood, empowered, and able to contribute to their full potential. That’s why we’ve redesigned the Country Navigator platform to make cultural intelligence easier to access, apply, and integrate into everyday work.

We’ve always believed cultural intelligence is about more than knowledge; it’s about action. That belief has shaped how we’ve evolved the platform.

 

What’s new

 

One simple navigation

No more digging around, no more confusion. Just one clear menu that puts everything within reach. Jump from your Worldprism™ profile to your team coaching hub or learning content in a couple of clicks.


New Country Navigator Platform-high

 

A tidier Worldprism™ Profile

We’ve kept the same powerful model you know, but made it easier to explore. A new tabbed layout helps you compare cultures faster, with quick links to Carla and CultureFlex when you want to get deeper insights.

A new Team Coaching Hub


My Team Coach is your space for building stronger, more culturally intelligent teams. It brings your team’s Worldprism™ profile to life with practical guidance and tools to improve how you work together.

You’ll find a new team reports with insights on the cultural dimensions with your team and working preferences, with personalized advice from Carla. With the option to download your personalized report.

teampageedit

 

 

A more personal homepage

Many users told us they were constantly switching between pages to find what they needed, which was frustrating. Now, Carla, your personal AI culture coach, welcomes you immediately. You can ask her what you’re looking for, and she’ll point you in the right direction. Whether it’s booking a Masterclass, exploring a Country Guide, or understanding your team’s cultural preferences. She’s here to help you get where you need to go.

carlaedit

A smarter 'Learn' page


The old Explore page is gone. In its place: a full library of Learning Paths and resources, searchable and filterable by topic, media type, and duration. You can also track assigned content, pick up where you left off, and save favourites in one click.

 

editslearning

 

Smarter Country Guides with AI


We’ve completely redesigned our Country Guides to make them easier to scan, and more relevant to real-world situations.

Plus, each guide now comes with a personalised AI expert. You can ask for tailored advice—like how to build trust in India, how to avoid causing offence in Germany. Get instant, culturally specific answers based on your needs.

CountryGuideexpert

 

Why this platform update matters

The way we work has changed.

Today’s teams are global by default: distributed across time zones, cultures, and communication styles. That brings incredible opportunity but also friction.

And most of that friction? It’s not the strategy. It’s not the process.
It’s communication.

This is a new kind of tool for a new kind of workforce. One that helps people collaborate across borders, build trust faster, and helps you build stronger, more effective teams wherever they are in the world.

Cultural Intelligence is a business-critical skill. Learning this skill only matters if it’s easy to access, relevant to real situations, and designed to drive action.

That’s what this new platform delivers:

  • Tools to navigate cultural complexity, built right into your flow of work
  • AI-powered guidance that is personalized to your goals
  • A clear path from cultural insight to real behaviour change

 

Bryony Harrower-modified

Bryony Harrower, Chief Product Officer, Country Navigator
Less is almost always more. In cutting away things you didn't really need, we've made space for the things that matter. Get real value right from your dashboard daily - and watch as the impact of cross-cultural skills reveals itself throughout your organization.” 

 

Ready to explore the new platform?

Log in now or book a walkthrough to see how it can support your teams around the world.

 

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Chloe Hall
Chloe Hall is a passionate advocate for diversity and inclusion with over a decade of experience in digital marketing and communications. After leading marketing at a fintech dedicated to making banking accessible to all, Chloe now brings her expertise to Country Navigator. As Head of Digital Marketing, she drives cultural intelligence initiatives that empower employees globally. Regularly sharing her insights at webinars and industry events and holds a Digital Marketing Diploma from the Institute of Direct and Digital Marketing. More posts by Chloe Hall

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