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Why Your Best Sales Pitch Falls Flat Overseas (And How To Fix It)
Sales professionals without Cultural Intelligence (CQ) risk misreading global clients, losing deals, and missing revenue by relying on one-size-fits-all strategies.

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Matthew Maclachlan
by Matthew Maclachlan
on Oct 22, 2021

In 2011, the Guardian newspaper in the UK published an article on the purpose of higher education. There were a surprisingly wide range of answers, but the key response was that of the National Union ...