Why Your Best Sales Pitch Falls Flat Overseas (And How To Fix It)
Sales professionals without Cultural Intelligence (CQ) risk misreading global clients, losing deals, and missing revenue by relying on one-size-fits-all strategies.
Global leadership, admittedly, sounds like a well-worn phrase. And it’s both easy and not-so-easy to define. At its core, it is what it says it is: leadership in a global context.