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Why Your Best Sales Pitch Falls Flat Overseas (And How To Fix It)
Sales professionals without Cultural Intelligence (CQ) risk misreading global clients, losing deals, and missing revenue by relying on one-size-fits-all strategies.

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Matthew Maclachlan
by Matthew Maclachlan
on Dec 20, 2021

You may be surprised to hear the most common question intercultural trainers are asked. The most frequent question is, “What’s this all about?”