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Fight Club: Does AI Understand Culture?
Artificial Intelligence is reshaping how we work, learn and connect, but can it truly grasp something as nuanced as culture?

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Free Masterclass

Entry to Impact: Leveraging Cultural Agility to Thrive in the Indian Market

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The Challenge

When companies consider expanding into the Indian market, it’s easy for teams to stick with familiar strategies and avoid taking risks. However, without proper research into cultural intelligence, companies may struggle to overcome challenges and miss out on growth opportunities in this dynamic market.

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The Solution

In this fireside chat hosted live at the Global Britain Trade Expo 2025, Country Navigator’s Nikki Samant Jones and UKIBC’s Chris Heyes explore why cultural due diligence is the missing – and often overlooked – factor for UK-India partnerships.

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The Outcome
  • Learn how to embed cultural due diligence into your India entry strategy,
  • Understand common friction points
  • Build leadership, communication, and team alignment that drives long-term growth.

Meet your speakers

Nikki Samant-Jones, Country Navigator
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