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Fight Club: Does AI Understand Culture?
Artificial Intelligence is reshaping how we work, learn and connect, but can it truly grasp something as nuanced as culture?

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Alicia Marín Muniesa
Alicia Marín Muniesa
Spain | language: Spanish, Catalán, German, English, Italian (basic), French (basic)
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  • Global Intercultural Communication
  • Leadership Development
  • Team Performance
  • Cultural Intelligence (CQ)
  • Emotional Intelligence & Wellbeing

 

Alicia Marín Muniesa

About

Alicia Marín Muniesa is a consultant for Country Navigator, based in Barcelona, Spain. She focuses on talent development and coaching projects for international managers and organizations in areas such as leadership skills, communication, cross-cultural effectiveness, self-management, and team development. 


Alicia holds an M.A. in English Philology from the University of Barcelona, is a qualified Neurolinguistic Programming Practitioner and Trainer, and has a Master’s Degree in Coaching and NLP from Institut Gestalt, Barcelona. She is a Certified Co-Active Coach (Coaches Training Institute, USA), trained in Organization and Relationship Systems Coaching (ORSC) through CRR Global. In addition, she is certified in DISC, Belbin, FIRO-B, and MBTI.

Areas of Expertise

  • Intercultural Communication
  • Leadership Development
  • Team Performance
  • Cultural Intelligence (CQ)
  • Emotional Intelligence & Wellbeing

Experience

  • Has over 30 years of experience in international training and development and marketing.
  • Began her career in 1988 at Henkel KGaA in Düsseldorf, holding roles such as International Training Officer, Training Manager, and Learning Manager, where she introduced a global online learning program and knowledge management system.
  • Returned to Barcelona in 2000 to join Henkel Ibérica, first as HR Manager and later as Marketing Manager for the Hairdressing Business Unit in Spain and Portugal.
  • Worked with varied clients, including AVIS, Abertis, Boehringer Ingelheim, Deutsche Bank, IE Business School, IL3 Universitat de Barcelona, Puig, ISDIN, Panrico, PRBB, Pirelli, Ricoh, SCA, Saint Gobain, and Movistar. The last 10 years she has specialized working for  Research Centers.
  • Since 2007, combined business and HR expertise in consulting, executive training, and coaching, drawing on cross-cultural experience to deliver cultural intelligence programs.
  • Designed and delivered training in communication skills, leadership and team building, cultural and emotional intelligence and wellbeing, high-performance teams, applied creativity, and conflict management.
  • Brings industry sector knowledge spanning consumer goods, cosmetics, banking, biomedical, and pharmaceuticals.
  • Worked with varied clients, including AVIS, Abertis, Boehringer Ingelheim, Deutsche Bank, IE Business School, IL3 Universitat de Barcelona, Puig, ISDIN, Panrico, PRBB, Pirelli, Ricoh, SCA, Saint Gobain, and Movistar. The last 10 years, she has specialized in working for  Research Centres.

Testimonials

5-Stars

"This course has made me feel more equipped to work in a multicultural setting, it was truely mind opening and enlightening"  

Learner Feedback

5-Stars

"Before attending the course, I had my doubts about what difference a single course could make in my life. But attending this has been one of the best things I've done! It was very useful for leading oneself and others."

Learner Feedback

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