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Fight Club: Does AI Understand Culture?
Artificial Intelligence is reshaping how we work, learn and connect, but can it truly grasp something as nuanced as culture?

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Dr. Andy Brough 2
Dr. Andrew Brough
South Africa | language: English
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  • Team Performance
  • Worldprism
  • Leadership Development
  • Global Mobility

Dr. Andrew Brough

About

Dr. Andrew Brough is a senior consultant and executive coach for Country Navigator, with over 30 years of global experience in leadership development, high-performance teams, sales and marketing, and the borderless workplace. Known for his principle-based approach and use of action science, Andrew designs coaching and training experiences that drive long-term impact. He holds a PhD in Business Management and Leadership and integrates data-driven tools into his coaching practice.

Areas of Expertise

  • Team Performance
  • Worldprism
  • Leadership Development
  • Global Mobility

Experience

  • Designed and delivered leadership, influencing and negotiating programs in over 100 countries.
  • Facilitated organizational development programs focused on transformational leadership and personal effectiveness.
  • Coached executives and teams across international blue-chip companies on individual, team, and cultural development.
  • Specialized in virtual classroom delivery, transitioning in-person programs into impactful online experiences.
  • Conducted research and facilitation across African and global contexts, bringing deep expertise in diversity, teamwork, and leadership.
  • Helped learners connect values and beliefs to behavior, team effectiveness and potential through applied-learning methods.
  • Authored Leadership: The Exponential Effect, exploring high-impact leadership practices.

Testimonials

5-Stars

It was a great journey working with multicultural colleagues, and Andrew made it all come together. Thoughtful, inclusive, and engaging.

Learner Feedback

5-Stars

Andrew is a very professional coach. His clear, practical approach made a big impact. Simple lessons that really stuck with us.

Learner Feedback

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Dr. Andrew Brough

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