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Fight Club: Does AI Understand Culture?
Artificial Intelligence is reshaping how we work, learn and connect, but can it truly grasp something as nuanced as culture?

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Andrew Wright
Andrew Wright
United Kingdom | language: English
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  • Team Performance
  • Worldprism
  • Leadership Development
  • Global Mobility

Andrew Wright

About

Andrew Wright is a communication skills expert and reflective coach with over 25 years of experience in media, corporate communications, government, and military environments. A former broadcaster and documentary producer, Andrew combines his deep understanding of messaging under pressure with a passion for building ethical, culturally aware communication strategies. He specialises in helping leaders navigate complexity through strong interpersonal communication and contextual intelligence. Andrew brings lived experience from working across cultures, conflict zones, and corporate boardrooms to every coaching conversation. He has worked remotely since 2001, owns and runs 3 businesses, is an employer, and lives in a quiet corner of Oxfordshire with his wife and three young children.

Areas of Expertise

  • Team Performance
  • Worldprism
  • Leadership Development
  • Global Mobility

Experience

  • Delivered coaching and communication training to over 100 corporate and governmental organisations across the UK, Europe, the U.S., Middle East, and Asia.
  • Worked as a media and communications specialist in extreme environments, including active conflict zones, supporting government and defence-related communication efforts.
  • Specialized in cross-cultural verbal and nonverbal communication, including paralanguage, voice analysis, body language, and message framing.
  • Provided leadership and communication coaching to UK military personnel, based on over 35 years of military-adjacent experience and training.
  • Produced and delivered live radio and television broadcasts internationally, with a focus on culturally sensitive storytelling and public messaging.
  • Authored and produced documentaries, podcasts, and written content on communication, leadership, and culture.
  • Led public speaking engagements, masterclasses, and seminars on conflict in communication, stakeholder engagement, resilience, and interpersonal leadership.

Testimonials

5-Stars

This was one of the best hours I’ve spent learning in a long time.

Learner Feedback

5-Stars

Andrew’s ability to go off-script, respond to our questions, and still keep everything clear and focused made the session stand out.

Learner Feedback

5-Stars

Andrew’s session was packed with useful insights and practical tips. His thoughtful questions and clear delivery made it immediately applicable to my work.

Learner Feedback

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Andrew Wright

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