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Fight Club: Does AI Understand Culture?
Artificial Intelligence is reshaping how we work, learn and connect, but can it truly grasp something as nuanced as culture?

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Fanny Spruytte
Fanny Spruytte
Netherlands | language: Dutch, French, English, Mandarin Chinese
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  • Intercultural Communication
  • Cultural Intelligence (CQ)
  • Leadership Development
  • Team Performance
  • Global Mobility

Fanny Spruytte

About

Fanny Spruytte is a certified leadership coach and certified intercultural skills trainer originally from Belgium and now based in the Amsterdam region, the Netherlands. She holds an MA in Sinology from Ghent University (1994), a Post-Master's in Far Eastern Business Trade Studies from the European Institute Brussels (1997), and completed an intensive Chinese study year at Beijing Language and Arts University (1992–1993). She later earned a Post-Master's in Coaching and Counseling (2008) and a Post-Master's in Train the Trainer (2018). Fanny also trained as an EFT Therapist at the EFT Centre, London (2022), and as a Mindfulness Teacher at the Mindfulness Academy Amsterdam (2023).

Areas of Expertise

  • Intercultural Communication
  • Cultural Intelligence (CQ)
  • Leadership Development
  • Team Performance
  • Global Mobility

Experience

  • Has 13 years of full-time experience as a trainer and coach, guiding individuals and organizations to unlock potential.
  • A certified DDI Facilitator since 2025.
  • Crafted leadership programs fostering growth in cross-cultural communication, transformational leadership, and cultural intelligence.
  • Delivered training in Dutch, French, English, and Mandarin Chinese for multinationals in the Netherlands, Belgium, France, UK, Sweden, Poland, and China.
  • Coached professionals on inclusive leadership, intercultural leadership, working across cultures, and team building.
  • Works with multinationals, particularly in the finance and retail sectors, delivering leadership coaching and supporting teams with cultural challenges.
  • Has been onboarding expats for the major Dutch banks in cultural awareness and leadership since 2017.

Testimonials

5-Stars

I had a pleasure to attend a cross-cultural communication session delivered by Fanny. I found her extremely professional, knowledgeable and engaging and I highly recommend her to any business or organisation.

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